Up & Up College Festival Series


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Up & Up Festival Jersey


Limited Edition Baseball jersey. Special $35 pricing during the Chris Lorenzo 48-hour pre-sale

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ON THE UP Pashmina


Limited edition ON THE UP Pashmina. Made by our friends at KT8, this lightweight, ultra soft & premium quality pashmina is perfect for any season or event ✨ Special $25 Pricing during Chris Lorenzo pre-sale

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About Up & Up

We produce music festivals by empowering our student communities to rally and win them.  Each semester, we host a 48-hour pre-sale competition for students across the country to bring an exciting headliner to perform at or near their school.

The Up & Up’s innovative guerrilla ticketing system is simple: students crowdsource demand on their campuses leading up to a 48-hour competition period, and the top colleges with the most pre-sales win a festival. The Festival Series launched in 2016, with headliner Cash Cash, and expanded nationwide featuring Alan Walker, GRYFFIN, Two Friends & Slushii, Lost Kings, Elephante,. Troyboi, Loud Luxury, San Holo, Dom Dolla & Chris Lorenzo respectively.

The Up & Up provides necessary resources for students to promote and produce a memorable concert experience on or near their campus—empowering them by fostering community at each event and cultivating a sense of ownership.

Group of students holding Up & Up flag at concert

What We’ve Done… and counting

Over 85,000 Tickets sold, 100+ Participating Schools, 40 College Festivals, 22 Headliners
Our Impact

A Nationwide Platform

Map of USA showing Up & Up network


Cash Cash
Fall 2016
Spring 2018
Two Friends
Fall 2018
Spring 2019
Lost Kings
Spring 2019
Fall 2019
Spring 2020
Fall 2020
Fall 2020
Sullivan King
Fall 2020
Fall 2020
Fall 2020
Spring 2021
Oliver Heldens
Spring 2021
Spring 2021
Spring 2021
Loud Luxury
Fall 2021
San Holo
Spring 2022
Dom Dolla
Fall 2022
Chris Lorenzo
Spring 2023
Dr. Fresch
Fall 2023
“The Up & Up Festival empowers college students to have a. stronger role in deciding where an artist brings their show.”
“When I first heard about the concept behind Up & Up, I thought it was such an awesome idea having colleges compete for concerts. I think its a great way to bring schools together through music.:
-Gryffin, Platinum Artist
“The Up & Up Festival empowered my team to bring the greatest concert my school has had in my four-year history.”
-Collin Katz, Student

Our Student Ambassadors

Group of Students at concert
Group of Students with up & up flags
girls at up and up festival
Group of Students at concert
Student with flag at concert
Group of Students at concert
singers at up and up festival
Student DJ

Hit us Up!

Great way for brands to work directly with our vast student network
and support the music industry

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