Up & Up Festival

FALL 2024 HEADLINER WILL BE ANNOUNCED ON JULY 24TH! 

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GET COMFY

"Disco Head" - Trucker Hat Pink

$35

this hat is your perfect accessory for any occasion

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"Creator" - Heavy Oversized Tee

$60

This hip and comfy oversized short sleeve t-shirt is ethically and sustainably printed in USA

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"Disco Heals" - Heavy Oversized Tee White

$60

Soft feel and it’s the ultimate comfortable t-shirt to go out or simply stay in.

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"We Are The People" - Heavy Oversized Tee White

$60

Urban-style oversized unisex short sleeve t-shirt

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"Discohead" - Bucket Hat

$45

100% recycled polyester twill

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"Discobaby" - Bucket Hat

$45

100% recycled polyester twill

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"The World Needs Disco" - Unisex Hooded Pocket Sweatshirt

$75

This warm and cozy hooded sweatshirt is ethically and sustainably printed in USA

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"Disco" - Trucker Hat Baby Blue

$35

The structured, mid-profile design ensures a comfortable fit, while the mesh back keeps you cool on sunny days.

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"Pretty Girls Disco" - Unisex Hooded Pocket Sweatshirt

$75

Premium unisex hooded sweatshirt

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"The Afters" - Unisex Hooded Zip Sweatshirt

$75

Premium unisex hooded sweatshirt

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"Next Gen" - Unisex Short Sleeve Tee

$40

Its higher neckline gives this t-shirt a nostalgic 90s feel

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"HOT GIRLS LOVE TECHNO" - Unisex Short Sleeve Tee Black

$40

This hip and comfy oversized short sleeve t-shirt is ethically and sustainably printed in USA.

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"Disco Baby" - Trucker Hat Pink

$35

Crafted for comfort and designed to impress

BUY Merch

About Up & Up

We produce music festivals by empowering our student communities to rally and win them.  Each semester, we host a 48-hour pre-sale competition for students across the country to bring an exciting headliner to perform at or near their school.

The Up & Up’s innovative guerrilla ticketing system is simple: students crowdsource demand on their campuses leading up to a 48-hour competition period, and the top colleges with the most pre-sales win a festival. The Festival Series launched in 2016, with headliner Cash Cash, and expanded nationwide featuring Alan Walker, GRYFFIN, Two Friends, Loud Luxury, San Holo, Dom Dolla, Chris Lorenzo & Disco Lines respectively.

The Up & Up provides necessary resources for students to promote and produce a memorable concert experience on or near their campus—empowering them by fostering community at each event and cultivating a sense of ownership.

Group of students holding Up & Up flag at concert

What We’ve Done… and counting

Over 85,000 Tickets sold, 100+ Participating Schools, 40 College Festivals, 22 Headliners
Our Impact

A Nationwide Platform

Map of USA showing Up & Up network

Alumni

Cash Cash
Fall 2016
Gryffin
Spring 2018
Two Friends
Fall 2018
Slushi
Spring 2019
Lost Kings
Spring 2019
Elephante
Fall 2019
Troyboi
Spring 2020
NGHTMRE
Fall 2020
Ekali
Fall 2020
Sullivan King
Fall 2020
Ghastly
Fall 2020
3LAU
Fall 2020
Subtronics
Spring 2021
Oliver Heldens
Spring 2021
Tchami
Spring 2021
Kaskade
Spring 2021
Loud Luxury
Fall 2021
San Holo
Spring 2022
Dom Dolla
Fall 2022
Chris Lorenzo
Spring 2023
Dr. Fresch
Fall 2023
Disco Lines
Spring 2024
“The Up & Up Festival empowers college students to have a. stronger role in deciding where an artist brings their show.”
-Billboard
“When I first heard about the concept behind Up & Up, I thought it was such an awesome idea having colleges compete for concerts. I think its a great way to bring schools together through music.:
-Gryffin, Platinum Artist
“The Up & Up Festival empowered my team to bring the greatest concert my school has had in my four-year history.”
-Collin Katz, Student

Our Student Ambassadors

Group of Students at concert
Group of Students with up & up flags
girls at up and up festival
Group of Students at concert
Student with flag at concert
Group of Students at concert
singers at up and up festival
Student DJ

Hit us Up!

Great way for brands to work directly with our vast student network
and support the music industry

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