The Monster Energy
Up & Up Festival Series

FEATURING FALL 2022 HEADLINER
DOM DOLLA!

Fall 2022 Campaign

50 COLLEGES, TOP 4 COLLEGES WILL WIN +SURPRISES
Concert with lots of lights
Up Next

UPCOMING Events

Dombresky at UC Santa Cruz

May 7, 2022

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San Holo at University of Virginia

April 28, 2022

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San Holo at Virginia Tech

April 27, 2022

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San Holo at LSU

April 23, 2022

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San Holo at Dayton

April 21, 2022

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San Holo at CU Boulder

April 7, 2022

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San Holo at Miami-Ohio

April 19, 2022

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PEEKABOO at University of Arizona

April 8, 2022

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Troyboi at WSU

March 3, 2022

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About Up & Up

We produce music festivals by empowering our student communities to rally and win them.  Each semester, we host a 48-hour pre-sale competition for students across the country to bring an exciting headliner to perform at or near their school.

The Up & Up’s innovative guerrilla ticketing system is simple: students crowdsource demand on their campuses leading up to a 48-hour competition period, and the top colleges with the most pre-sales win a festival. The Festival Series launched in 2016, with headliner Cash Cash, and expanded nationwide featuring Alan Walker, GRYFFIN, Two Friends & Slushii, Lost Kings, Elephante and Troyboi respectively.

The Up & Up provides necessary resources for students to promote and produce a memorable concert experience on or near their campus—empowering them by fostering community at each event and cultivating a sense of ownership.

Group of students holding Up & Up flag at concert

What We’ve Done… and counting

Over 80,000 Tickets sold, 100+ Participating Schools, 34 College Festivals, 22 Headliners
Our Impact

A Nationwide Platform

Map of USA showing Up & Up network

Alumni

Cash Cash
Fall 2016
Cash Cash
Alan Walker
Fall 2017
Alan Walker
Gryffin
Spring 2018
Gryffin
Two Friends
Fall 2018
Two friends
Slushi
Spring 2019
Slushii
Lost Kings
Spring 2019
Lost Kings
Elephante
Fall 2019
Elephante
Troyboi
Spring 2020
Troyboi
NGHTMRE
Fall 2020
NGHTMRE
San Holo
Fall 2020
San Holo
Ekali
Fall 2020
Ekali
Sullivan King
Fall 2020
Sullivan King
Ghastly
Fall 2020
Ghastly
3LAU
Fall 2020
3LAU
Subtronics
spring 2021
Subtronics
Oliver Heldens
spring 2021
Oliver Heldens
Tchami
spring 2021
Tchami
Kaskade
spring 2021
Kaskade
Loud Luxury
Fall 2021
Loud Luxury
“The Up & Up Festival empowers college students to have a. stronger role in deciding where an artist brings their show.”
-Billboard
“When I first heard about the concept behind Up & Up, I thought it was such an awesome idea having colleges compete for concerts. I think its a great way to bring schools together through music.:
-Gryffin, Platinum Artist
“The Up & Up Festival empowered my team to bring the greatest concert my school has had in my four-year history.”
-Collin Katz, Student

Our Student Ambassadors

Group of Students at concert
Group of Students with up & up flags
girls at up and up festival
Group of Students at concert
Student with flag at concert
Group of Students at concert
singers at up and up festival
Student DJ

Hit us Up!

Students & Brands

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