The Monster Energy
Up & Up Festival Series

Redefining the music experience for a new generation of college students

Bring San Holo to your college this Spring!

Spring 2022 Campaign

50 COLLEGES, TOP 6  COLLEGES WIN SAN HOLO!
Concert with lots of lights
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RECENT Events

Loud Luxury at University of Virginia

November 4, 2021

Miami students won a stop on the Up & Up College Festival Tour featuring multiplatinum DJ duo, Loud Luxury.. Pre-sales sold out in 36 hours

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Loud Luxury at Miami-Ohio

November 2, 2021

Miami students won a stop on the Up & Up College Festival Tour featuring multiplatinum DJ duo, Loud Luxury.. Pre-sales sold out in 22 minutes without a confirmed date or location

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Loud Luxury at CU Boulder

October 28, 2021

Boulder students won a stop on the Up & Up College Festival Tour featuring multiplatinum DJ duo, Loud Luxury. Pre-sales sold out within 48-hours but we've released more tickets and now the world is invited.

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Loud Luxury in Dayton

October 20, 2021

Dayton won a stop on the Up & Up College Festival Tour featuring multiplatinum DJ duo, Loud Luxury at this brand new venue location bringing warehouse vibes. Pre-sales sold out in 48-hours but a small batch have now been released

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Dr. Fresch at Florida State University

October 5, 2021

Florida State's ambassador team won first place in a national competition and the world is invited!

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Rico Nasty, IDK Friends in Boston

August 28, 2021

The Monster Energy Up & Up Festival Series joins IDK for No Label Harvard Graduation Event. One of the ways to score tickets to this SOLD OUT event is by entering our contest  link below.

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Subtronics at University of Arizona

August 25, 2021

The University of Arizona team won a national contest during Covid and now the world is invited to see Subtronics supported by a collective of fast rising local artists.

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Troyboi in Euegene, OR

October 9, 2021

University of Oregon students won second place to land a spot on our Spring 2020 and now the world is invited!

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TROYBOI in Corvallis

October 8, 2021

Oregon State students won first place to land a spot on our Spring 2020 and now the world is invited!

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About Up & Up

We produce music festivals by empowering our student communities to rally and win them.  Each semester, we host a 48-hour pre-sale competition for students across the country to bring an exciting headliner to perform at or near their school.

The Up & Up’s innovative guerrilla ticketing system is simple: students crowdsource demand on their campuses leading up to a 48-hour competition period, and the top colleges with the most pre-sales win a festival. The Festival Series launched in 2016, with headliner Cash Cash, and expanded nationwide featuring Alan Walker, GRYFFIN, Two Friends & Slushii, Lost Kings, Elephante and Troyboi respectively.

The Up & Up provides necessary resources for students to promote and produce a memorable concert experience on or near their campus—empowering them by fostering community at each event and cultivating a sense of ownership.

Group of students holding Up & Up flag at concert

What We’ve Done… and counting

Over 70,000 Tickets sold, 100+ Participating Schools, 35 College Festivals, 19 Headliners
Our Impact

A Nationwide Platform

Map of USA showing Up & Up network

Alumni

Cash Cash
Fall 2016
Cash Cash
Alan Walker
Fall 2017
Alan Walker
Gryffin
Spring 2018
Gryffin
Two Friends
Fall 2018
Two friends
Slushi
Spring 2019
Slushii
Lost Kings
Spring 2019
Lost Kings
Elephante
Fall 2019
Elephante
Troyboi
Spring 2020
Troyboi
NGHTMRE
Fall 2020
NGHTMRE
San Holo
Fall 2020
San Holo
Ekali
Fall 2020
Ekali
Sullivan King
Fall 2020
Sullivan King
Ghastly
Fall 2020
Ghastly
3LAU
Fall 2020
3LAU
Subtronics
spring 2021
Subtronics
Oliver Heldens
spring 2021
Oliver Heldens
Tchami
spring 2021
Tchami
Kaskade
spring 2021
Kaskade
Loud Luxury
Fall 2021
Loud Luxury
“The Up & Up Festival empowers college students to have a. stronger role in deciding where an artist brings their show.”
-Billboard
“When I first heard about the concept behind Up & Up, I thought it was such an awesome idea having colleges compete for concerts. I think its a great way to bring schools together through music.:
-Gryffin, Platinum Artist
“The Up & Up Festival empowered my team to bring the greatest concert my school has had in my four-year history.”
-Collin Katz, Student

Our Student Ambassadors

Group of Students at concert
Group of Students with up & up flags
girls at up and up festival
Group of Students at concert
Student with flag at concert
Group of Students at concert
singers at up and up festival
Student DJ

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Students & Brands

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