The Up & Up Festival Series

Redefining the music experience for a new generation of college students

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Fall 2021 Campaign

40 COLLEGES, 4 NEW WINNERS
Concert with lots of lights
Up Next

Upcoming Events

TROYBOI at OSU

October 8, 2021

Oregon State students won first place to land a spot on our Spring 2020 and now the world is invited! *The Date is Tentative!*

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About Up & Up

We produce music festivals by empowering our student communities to rally and win them.  Each semester, we host a 48-hour pre-sale competition for students across the country to bring an exciting headliner to perform at or near their school.

The Up & Up’s innovative guerrilla ticketing system is simple: students crowdsource demand on their campuses leading up to a 48-hour competition period, and the top colleges with the most pre-sales win a festival. The Festival Series launched in 2016, with headliner Cash Cash, and expanded nationwide featuring Alan Walker, GRYFFIN, Two Friends & Slushii, Lost Kings, Elephante and Troyboi respectively.

The Up & Up provides necessary resources for students to promote and produce a memorable concert experience on or near their campus—empowering them by fostering community at each event and cultivating a sense of ownership.

Group of students holding Up & Up flag at concert

What We’ve Done… and counting

Over 60,000 Tickets sold
Our Impact

A Nationwide Platform

Map of USA showing Up & Up network

Alumni

Cash Cash
Fall 2016
Cash Cash
Alan Walker
Fall 2017
Alan Walker
Gryffin
Spring 2018
Gryffin
Two Friends
Fall 2018
Two friends
Slushi
Spring 2019
Slushii
Lost Kings
Spring 2019
Lost Kings
Elephante
Fall 2019
Elephante
Troyboi
Spring 2020
Troyboi
NGHTMRE
Fall 2020
NGHTMRE
San Holo
Fall 2020
San Holo
Ekali
Fall 2020
Ekali
Sullivan King
Fall 2020
Sullivan King
Ghastly
Fall 2020
Ghastly
3LAU
Fall 2020
3LAU
Subtronics
spring 2021
Subtronics
Oliver Heldens
spring 2021
Oliver Heldens
Tchami
spring 2021
Tchami
Kaskade
spring 2021
Kaskade
“The Up & Up Festival empowers college students to have a. stronger role in deciding where an artist brings their show.”
-Billboard
“When I first heard about the concept behind Up & Up, I thought it was such an awesome idea having colleges compete for concerts. I think its a great way to bring schools together through music.:
-Gryffin, Platinum Artist
“The Up & Up Festival empowered my team to bring the greatest concert my school has had in my four-year history.”
-Collin Katz, Student

Our Student Ambassadors

Group of Students at concert
Group of Students with up & up flags
Group of Students at concert
Group of Students at concert
Student with flag at concert
Group of Students at concert
Student at concert
Group of Students at concert

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Students & Brands

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