Up & Up Festival

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BUY Merch

How it Works

how to video

Select Your College

Purchase Presale ticket
Credit cards only charged to winning schools
No Harm. No Foul.

Top 5 Colleges win

Process cards for winning schools

Announce Full Lineups

Date, Location, Openers, Tickets.
Got questions? Check out our FAQ's

DR. FRESCH FALL COLLEGE TOUR

We'll announce venues & dates once we declare the winners

About Up & Up

We produce music festivals by empowering our student communities to rally and win them. Each semester, we host a 48-hour pre-sale competition for students across the country to bring an exciting headliner to perform at or near their school.

The Up & Up’s innovative guerrilla ticketing system is simple: students crowdsource demand on their campuses leading up to a 48-hour competition period, and the top colleges with the most pre-sales win a festival. The Festival Series launched in 2016, with headliner Cash Cash, and expanded nationwide featuring Alan Walker, GRYFFIN, Two Friends & Slushii, Lost Kings, Elephante,. Troyboi, Loud Luxury, San Holo, Dom Dolla & Chris Lorenzo respectively.

The Up & Up provides necessary resources for students to promote and produce a memorable concert experience on or near their campus—empowering them by fostering community at each event and cultivating a sense of ownership.

Group of students holding Up & Up flag at concert

What We’ve Done… and counting

Over 85,000 Tickets sold, 100+ Participating Schools, 40 College Festivals, 22 Headliners

Our Impact

A Nationwide Platform

Our company Network

CIA

We connect students and brands through meaningful experiences that create lasting impressions

$10K Talent Showdown

Nationwide collegiate talent competition showcasing and rewarding students who possess extraordinary talents

Club 100

Nationwide virtual venue/networking platform for college students featuring surprise performances, rising college DJ’s, Industry guest speakers, prizing and more

DJ Remix Challenge

Student DJ’s & Producers across the US compete by remixing a track from a top artist to win notable prizes including a chance to land an official artist Spotify remix

Greek Chapter Charity Challenge

We help underwrite and make sizable donations for the most creative proposals that sororities and fraternities send us

Alumni

Cash Cash

Fall 2016

Gryffin

Spring 2018

Two Friends

Fall 2018

Slushi

Spring 2019

Lost Kings

Spring 2019

Elephante

Fall 2019

Troyboi

Spring 2020

NGHTMRE

Fall 2020

Ekali

Fall 2020

Sullivan King

Fall 2020

Ghastly

Fall 2020

3LAU

Fall 2020

Subtronics

Spring 2021

Oliver Heldens

Spring 2021

Tchami

Spring 2021

Kaskade

Spring 2021

Loud Luxury

Fall 2021

San Holo

Spring 2022

Dom Dolla

Fall 2022

Chris Lorenzo

Spring 2023

“The Up & Up Festival empowers college students to have a. stronger role in deciding where an artist brings their show.”

“When I first heard about the concept behind Up & Up, I thought it was such an awesome idea having colleges compete for concerts. I think its a great way to bring schools together through music.: