Up & Up Festival
Fall 2024 COLLEGE tOUR Featuring Matroda
Top 5 colleges w/ most pre-sales win
cards only charged to winning schools
48-hR PRE-SALE starts 9/17 @ 4pm EDT
GET COMFY
"Creator" - Heavy Oversized Tee
$60
This hip and comfy oversized short sleeve t-shirt is ethically and sustainably printed in USA
BUY Merch
"Disco Heals" - Heavy Oversized Tee White
$60
Soft feel and it’s the ultimate comfortable t-shirt to go out or simply stay in.
BUY Merch
"We Are The People" - Heavy Oversized Tee White
$60
Urban-style oversized unisex short sleeve t-shirt
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"The World Needs Disco" - Unisex Hooded Pocket Sweatshirt
$75
This warm and cozy hooded sweatshirt is ethically and sustainably printed in USA
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"Disco" - Trucker Hat Baby Blue
$35
The structured, mid-profile design ensures a comfortable fit, while the mesh back keeps you cool on sunny days.
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"Next Gen" - Unisex Short Sleeve Tee
$40
Its higher neckline gives this t-shirt a nostalgic 90s feel
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"HOT GIRLS LOVE TECHNO" - Unisex Short Sleeve Tee Black
$40
This hip and comfy oversized short sleeve t-shirt is ethically and sustainably printed in USA.
BUY Merch
How it Works
how to videoSelect Your College
Purchase Presale ticket
Credit cards only charged to winning schools
No Harm. No Foul.
Top 5 Colleges win
Process cards for winning schools
WE Announce Full Lineups
We'll announce the Date, Location, Openers, Tickets.
Got questions? Check out our FAQ's
About Up & Up
We produce music festivals by empowering our student communities to rally and win them. Each semester, we host a 48-hour pre-sale competition for students across the country to bring an exciting headliner to perform at or near their school.
The Up & Up’s innovative guerrilla ticketing system is simple: students crowdsource demand on their campuses leading up to a 48-hour competition period, and the top colleges with the most pre-sales win a festival. The Festival Series launched in 2016, with headliner Cash Cash, and expanded nationwide featuring Alan Walker, GRYFFIN, Two Friends, Loud Luxury, San Holo, Dom Dolla, Chris Lorenzo & Disco Lines respectively.
The Up & Up provides necessary resources for students to promote and produce a memorable concert experience on or near their campus—empowering them by fostering community at each event and cultivating a sense of ownership.
What We’ve Done… and counting
A Nationwide Platform
Our company Network
CIA
We connect students and brands through meaningful experiences that create lasting impressions
$10K Talent Showdown
Nationwide collegiate talent competition showcasing and rewarding students who possess extraordinary talents
Club 100
Nationwide virtual venue/networking platform for college students featuring surprise performances, rising college DJ’s, Industry guest speakers, prizing and more
DJ Remix Challenge
Student DJ’s & Producers across the US compete by remixing a track from a top artist to win notable prizes including a chance to land an official artist Spotify remix
Greek Chapter Charity Challenge
We help underwrite and make sizable donations for the most creative proposals that sororities and fraternities send us
Alumni
Our Student Ambassadors
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