Limited Edition Baseball jersey. Special $35 pricing during the Chris Lorenzo 48-hour pre-sale
BUY MerchLimited edition ON THE UP Pashmina. Made by our friends at KT8, this lightweight, ultra soft & premium quality pashmina is perfect for any season or event ✨ Special $25 Pricing during Chris Lorenzo pre-sale
BUY MerchPurchase Presale ticket
Credit cards only charged to winning schools
No Harm. No Foul.
Process cards for winning schools
We produce music festivals by empowering our student communities to rally and win them. Each semester, we host a 48-hour pre-sale competition for students across the country to bring an exciting headliner to perform at or near their school.
The Up & Up’s innovative guerrilla ticketing system is simple: students crowdsource demand on their campuses leading up to a 48-hour competition period, and the top colleges with the most pre-sales win a festival. The Festival Series launched in 2016, with headliner Cash Cash, and expanded nationwide featuring Alan Walker, GRYFFIN, Two Friends & Slushii, Lost Kings, Elephante,. Troyboi, Loud Luxury, San Holo, Dom Dolla & Chris Lorenzo respectively.
The Up & Up provides necessary resources for students to promote and produce a memorable concert experience on or near their campus—empowering them by fostering community at each event and cultivating a sense of ownership.
We connect students and brands through meaningful experiences that create lasting impressions
Nationwide collegiate talent competition showcasing and rewarding students who possess extraordinary talents
Nationwide virtual venue/networking platform for college students featuring surprise performances, rising college DJ’s, Industry guest speakers, prizing and more
Student DJ’s & Producers across the US compete by remixing a track from a top artist to win notable prizes including a chance to land an official artist Spotify remix
We help underwrite and make sizable donations for the most creative proposals that sororities and fraternities send us