Up & Up Festival

Fall 2023 COLLEGE tOUR Featuring dr. fresch


Fall '23 College tour ft. Dr Fresch

Congrats to our winners


Clemson

TBA Monday 9/25
PRE-SALES ENDEDBUY NOW

Oklahoma State

Artist, date & location TBD
PRE-SALES ENDEDBUY NOW

Oregon

McDonald Theatre, 9/29
PRE-SALES ENDEDBUY NOW

San Jose State

GUILDHOUSE, 10/12
PRE-SALES ENDEDBUY NOW

UC Santa Barbara

Earl Warren Showgrounds, 10/26
PRE-SALES ENDEDBUY NOW

UC Santa Cruz

THE CATALYST, 11/2
PRE-SALES ENDEDBUY NOW

SHOP OUR MERCH SAMPLE SALE!

Up & Up Festival Jersey

35.00

Limited Edition Baseball jersey. Special $35 pricing during the Chris Lorenzo 48-hour pre-sale

BUY Merch

ON THE UP Pashmina

25.00

Limited edition ON THE UP Pashmina. Made by our friends at KT8, this lightweight, ultra soft & premium quality pashmina is perfect for any season or event ✨ Special $25 Pricing during Chris Lorenzo pre-sale

BUY Merch

How it Works

how to video
01

Select Your College

Purchase Presale ticket
Credit cards only charged to winning schools
No Harm. No Foul.

02

Top 5 Colleges win

Process cards for winning schools

03

Announce Full Lineups

Date, Location, Openers, Tickets.
Got questions? Check out our FAQ's

DR. FRESCH FALL COLLEGE TOUR

We'll announce venues & dates once we declare the winners

About Up & Up

We produce music festivals by empowering our student communities to rally and win them.  Each semester, we host a 48-hour pre-sale competition for students across the country to bring an exciting headliner to perform at or near their school.

The Up & Up’s innovative guerrilla ticketing system is simple: students crowdsource demand on their campuses leading up to a 48-hour competition period, and the top colleges with the most pre-sales win a festival. The Festival Series launched in 2016, with headliner Cash Cash, and expanded nationwide featuring Alan Walker, GRYFFIN, Two Friends & Slushii, Lost Kings, Elephante,. Troyboi, Loud Luxury, San Holo, Dom Dolla & Chris Lorenzo respectively.

The Up & Up provides necessary resources for students to promote and produce a memorable concert experience on or near their campus—empowering them by fostering community at each event and cultivating a sense of ownership.

Group of students holding Up & Up flag at concert

What We’ve Done… and counting

Over 85,000 Tickets sold, 100+ Participating Schools, 40 College Festivals, 22 Headliners
Our Impact

A Nationwide Platform

Map of USA showing Up & Up network

Alumni

Cash Cash
Fall 2016
Gryffin
Spring 2018
Two Friends
Fall 2018
Slushi
Spring 2019
Lost Kings
Spring 2019
Elephante
Fall 2019
Troyboi
Spring 2020
NGHTMRE
Fall 2020
Ekali
Fall 2020
Sullivan King
Fall 2020
Ghastly
Fall 2020
3LAU
Fall 2020
Subtronics
Spring 2021
Oliver Heldens
Spring 2021
Tchami
Spring 2021
Kaskade
Spring 2021
Loud Luxury
Fall 2021
San Holo
Spring 2022
Dom Dolla
Fall 2022
Chris Lorenzo
Spring 2023
“The Up & Up Festival empowers college students to have a. stronger role in deciding where an artist brings their show.”
-Billboard
“When I first heard about the concept behind Up & Up, I thought it was such an awesome idea having colleges compete for concerts. I think its a great way to bring schools together through music.:
-Gryffin, Platinum Artist
“The Up & Up Festival empowered my team to bring the greatest concert my school has had in my four-year history.”
-Collin Katz, Student

Our Student Ambassadors

Group of Students at concert
Group of Students with up & up flags
girls at up and up festival
Group of Students at concert
Student with flag at concert
Group of Students at concert
singers at up and up festival
Student DJ

Hit us Up!

Great way for brands to work directly with our vast student network
and support the music industry

Thank you!
We'll be in touch soon.
Something went wrong while submitting the form.

become an ambassador