We produce music festivals by empowering our student communities to rally and win them. Each semester, we host a 48-hour pre-sale competition for students across the country to bring an exciting headliner to perform at or near their school.
The Up & Up’s innovative guerrilla ticketing system is simple: students crowdsource demand on their campuses leading up to a 48-hour competition period, and the top colleges with the most pre-sales win a festival. The Festival Series launched in 2016, with headliner Cash Cash, and expanded nationwide featuring Alan Walker, GRYFFIN, Two Friends & Slushii, Lost Kings, Elephante and Troyboi respectively.
The Up & Up provides necessary resources for students to promote and produce a memorable concert experience on or near their campus—empowering them by fostering community at each event and cultivating a sense of ownership.
We connect students and brands through meaningful experiences that create lasting impressions
Nationwide collegiate talent competition showcasing and rewarding students who possess extraordinary talents
Nationwide virtual venue/networking platform for college students featuring surprise performances, rising college DJ’s, Industry guest speakers, prizing and more
Student DJ’s & Producers across the US compete by remixing a track from a top artist to win notable prizes including a chance to land an official artist Spotify remix
We help underwrite and make sizable donations for the most creative proposals that sororities and fraternities send us