Who is the Fall 2024 headliner ?

We will announce our featured headliner on the week of July 22nd, 2024

What sets the Up & Up Festival apart?

Campuses compete for spots on our college tours. Our pre-sale ticketing approach empowers students to bring emerging artists to their campus. It's in your hands to make it happen! You don't need to be a wealthy fraternity or part of a programming board to participate. We eliminate middlemen, politics, and red tape. Anyone with passion can compete and win.

What type of student ambassador is suited to lead our school to victory?

Anyone with the enough guts and passion to spark a movement! In the past, the most successful campus tycoons have been social chairs of their sororities or fraternities, influencers, athletes, DJs, promoters, or just someone who loves a challenge. You will be rallying your student body to purchase tickets to an unknown date or location, and you’ll have 48-hours to do it

When is the Fall 2024 pre-sale competition?

The pre-sale competition starts Sept 14, 2024 at 4pm EST. The five schools with the most pre-sale tickets in 48 hours win. Leaderboards are updated throughout. There’s so much fun (and anxiety).

How do ticket and credit card transactions work? Especially if my school doesn’t win.

Great question. We place "holds" on credit cards but we only charge the credit cards for the pre-sale if your school wins. The non-winning colleges have their credit cards voided immediately. We've been doing this for six years. without issues.

How much are pre-sale tickets?

They’ll be in the $30-$33 range with no taxes or fees. First 100 tickets for each school are free with a special code.

How can my team prepare for the 48-hour competition period?

Before the competition begins, think about creative ways to get people talking about this across campus and socials. Assemblying a strong team who’s well connected to Greek Life, popular bars, student residences, promoters, DJ’s, content creators and influencers is the perfect place to start. Starting your promotional plan by mid-January or earlier is crucial.

Where will my school’s college festival happen if we win?

We’ll work behind the scenes with with every competing college to determine the best venue location in advance. We place date "holds" at the venues which don't interfere with Spring Break, mid-terms, finals or any important event happening.

When will my school’s college festival happen if we win?

Anywhere from late March through early May. We’ll work together to avoid not having it during mid-terms, finals or anything important.

Who is organizing my college’s Up & Up festival event?

The Up & Up Festival works closely with campus ambassadors, artist managers/booking agents, venue owners, production/security companies to craft an incredible experience.

What’s in it for me to be an Up & Up Festival ambassador?

If your school wins, your hard work as an ambassador has earned you 30 meet & greets, All Access passes, curating the opening acts, cash bonuses, potential after parties and introducing the artist on stage. Most of our previous college ambassadors have said it was the “highlight of their college career.”

Is there an entry fee for me to compete in the pre-sale competition?

No entry fee to enter. In fact, we'll supply you with endless promotional swag, stickers and Monster Energy drinks to help promotional efforts on your end. We pay cash bonuses for social media growth as well as subsidizing printing flyers or campus influencers that can help move pre-sale tickets.

Can any college apply to compete?

Any college or university campus within the United States is eligible to win (some restrictions may apply due to artist radius clauses)

Who covers the artist fee and terms?

The Up & Up Festival covers all artist, production, marketing, insurance costs and any costs associated with the venue.

Can I still compete if I’m a member of my college’s activity board/concert committee?

Yes but the name of the game is pre-sales. We've never allowed a college school board buy onto one of our tours.

What are the rules to win this college festival at my school?

The top 5 colleges that pre-order the most tickets within 48-hours will win this premium experience. Do what you gotta do to make it happen! 

Credit cards won’t get charged until the winning colleges are determined, so authorizations placed on credit cards for the non-winning schools are immediately voided. We also accept Paypal, Venmo & Apple Pay for our pre-sale.

Can we bring the Up & Up College Festival directly to our campus instead of a nearby venue?

Yes. We come fully capitalized, insured and experienced with outstanding references to bring a safe and premium experience directly on campus. Few examples were the basketball arena on SJSU's campus (Gryffin), the Squires Commonwealth Ballroom in Virginia Tech (San Holo), the SEB at WSU (Elephante) and and the Livestock arena on Clemson's campus (Chris Lorenzo).

Is there a limit to how many tickets that a single individual can pre-order?

Sometimes we have to limit # of tickets per person during the competition to prevent reselling when there is ridiculous demand (Dom Dolla, Gryffin & Alan Walker were crazy examples)

What is the refund policy?

We issue refunds on a generous case-by-case basis if you purchased a pre-sale that can no longer attend

How many tickets will my school need to pre-order to win?

In the past, most schools get 800 or more pre-sales during the 48-hour competition. Some achieved well into the thousands during 48-hours. The leaderboard is frequently updated during the 48-hour competition.

Will the first 100 tickets still be free?

Yes, only one ticket per person until the tickets are gone. Customer must use a special code within a certain time.

Will tickets be available to purchase after the competition if my school wins?

Yes, if the event is not sold out during pre-sale. Tickets purchased after the pre- sale period will be subject to higher ticket prices, taxes, and/or facility fees.

Which schools have won this before?

University of Alabama, Boulder, Bryant, Cal Poly, Dayton, Indiana U, Iowa, JMU, Lehigh, LSU, Miami-Ohio, University of Oregon, Oregon State, Penn State, San Diego State, San Jose State, UC Santa Barbara, UC Davis, UC Santa Cruz, UNCW, University of Virginia, UT Austin, Virginia Tech, Wake Forest & Washington State University. Videos can be found on YouTube or Instagram.

Will there be meet & greets with the artist?

Yes Meet & greets will go the winning team

I’m a DJ on campus. How can I be involved?

DJs hit us up right away at info@upandupfestival.com We, along with the student producers & headliner will decide on the best openers for each show.

My fraternity often hosts concerts. How can I tie it in with the Up & Up Festival?

Easy. Rally your interfraternity council, Panhellenic and the rest of your student body to pre- order the most tickets during the competition period, and the college can be yours to host. It can even be in your backyard.

I saw a mention of industry jobs in a video. Please enlighten me!?

Campus rep positions from the festival’s label partners and year-round, remote-friendly internship opportunities are available. Show us you’re a hustler, and you might catch our eye.

I’m student and a content creator. How can I get involved?

Hit us up ASAP. We reward all creators with high-end Monster Energy prizes, which have included drones, boomboxes, backpacks and video games. All teams will be sent a Student Kit which has logos, raw files, examples and best practices.

Who is the team behind the Up & Up Festival?

It’s produced by Idol Roc who are the creators of the perennial Monster Energy Outbreak Tour. The Outbreak Tour is the largest national touring brand in the club & theater space, which consists of five annual music tours (Hip Hop, EDM, Rock, Country, College) and one annual comedy tour. 

The Idol Roc team has produced the breakout tours for many of your favorite artists, such as: 21 Savage, Post Malone, Logic, Fetty Wap, Cole Swindell, Kane Brown, Chainsmokers, 3Lau, Cash Cash, Smokepurrp, Subtronics, Lil Xan and so many more.

Can I receive college credit to competing for the Up & Up Festival this summer?

You can receive credit if there’s strong effort put in during the pre-launch period and the competition. Marketing, Event Management & PR majors are encouraged to apply.

What’s the CIA | College Influencer Agency?

We formed a new entity connecting students and brands through meaningful experiences. We’re always offering paid opportunities. Visit www.collegeinfluenceragency.com

Where may I ask additional questions?

info@upandupfestival.com or DM us on socials

Hit us Up!

Great way for brands to work directly with our vast student network
and support the music industry

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