Florida State's ambassador team won first place in a national competition and the world is invited!BUY TICKETS
The Monster Energy Up & Up Festival Series joins IDK for No Label Harvard Graduation Event. One of the ways to score tickets to this SOLD OUT event is by entering our contest link below.BUY TICKETS
The University of Arizona team won a national contest during Covid and now the world is invited to see Subtronics supported by a collective of fast rising local artists.BUY TICKETS
University of Oregon students won second place to land a spot on our Spring 2020 and now the world is invited! *The Date is Tentative!*BUY TICKETS
We produce music festivals by empowering our student communities to rally and win them. Each semester, we host a 48-hour pre-sale competition for students across the country to bring an exciting headliner to perform at or near their school.
The Up & Up’s innovative guerrilla ticketing system is simple: students crowdsource demand on their campuses leading up to a 48-hour competition period, and the top colleges with the most pre-sales win a festival. The Festival Series launched in 2016, with headliner Cash Cash, and expanded nationwide featuring Alan Walker, GRYFFIN, Two Friends & Slushii, Lost Kings, Elephante and Troyboi respectively.
The Up & Up provides necessary resources for students to promote and produce a memorable concert experience on or near their campus—empowering them by fostering community at each event and cultivating a sense of ownership.
We connect students and brands through meaningful experiences that create lasting impressions
Nationwide collegiate talent competition showcasing and rewarding students who possess extraordinary talents
Nationwide virtual venue/networking platform for college students featuring surprise performances, rising college DJ’s, Industry guest speakers, prizing and more
Student DJ’s & Producers across the US compete by remixing a track from a top artist to win notable prizes including a chance to land an official artist Spotify remix